Italian luxury brand Prada has selected Karina, leader of the Korean girl group Aespa, as its new global ambassador.

 



Espa is gaining worldwide popularity with its metaverse concept and hyper-pop music, and has achieved great results both at home and abroad through the hit song ‘Supernova’ from its first full-length album ‘Armageddon’ this year. Karina is also active as a member of the supergroup Got the Beat formed by SM Entertainment. 



Karina attracted attention by attending the Prada 2024 fall men's fashion show held in Milan last January, and showed elegance wearing a shift dress made of high-quality organza silk gazar material from the Prada 2024 spring women's collection. She is the best Prada ambassador of all time.